It’s remarkable how fully optimized some industries are – computer chips and potato chips come to mind, as in Intel and Pepsico’s Frito-Lay – and how others continue to offer enormous pieces of low-hanging fruit to the enterprising business leader.
By the American Trucking Associations’ count, annual driver turnover runs nearly 100% at so-called large truckload carriers, also known as long-haul truckers. And if it costs $3,000-to-$5,000 to recruit and hire one driver (I’m told that estimate is conservative), keeping the million or so long-haul driver jobs (1) filled every year represents a $3 billion-to-$5 billion toll on an industry that already suffers from narrow profit margins and an enormous need for capital.
The turnover is disastrous for drivers, too. Many are never at a single employer long enough to accumulate any retirement savings. They typically live paycheck-to-paycheck while employed, and then suffer a big step down in income when they retire with only social security.
Despite this being the business problem that has plagued – and, indeed, defined – the trucking industry for years, there has been little or no overall improvement. Drivers job hop. Trucking firms devote enormous resources to recruiting. And everyone’s the worse for it.
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