J.B. Hunt Transport Services Inc., one of the largest transportation companies in the U.S., announced it is entering into a partnership with Richard Petty Motorsports, in an effort to enhance driver recruiting, retention and for customer outreach.
Through this partnership, J.B. Hunt drivers will have the opportunity to meet the NASCAR Hall of Fame champion Richard Petty and RPM will host drivers and customers during race weekends, according to a press release from J.B. Hunt.
The J.B. Hunt logo will also grace the No. 9 car for RPM in select races throughout 2015 and 2016.
“A large driving force behind our country’s commerce is America’s loyal and trusted truck drivers who carry freight around the country and world, and all the people who work to ensure that they arrive safely,” Petty said. “Our country’s truck drivers are the backbone of our commerce system and I can’t wait to interact with them.”
RPM also will participate in driver recruiting activities.
According to the J.B. Hunt press release, RPM drivers show a steady focus on safety and efficiency, both in racing and also in the logistical aspect of transporting race vehicles across the country.
“There is no bigger brand in NASCAR than Petty,” said Craig Harper, executive vice president of operations at J.B. Hunt. “All of our drivers know that name and can relate to the race team, their goals and the work and dedication that is required to safely transport the team’s equipment from race to race each week.
“Our drivers safely move freight across the country, and like Richard Petty Motorsports, safety and on-time delivery are paramount. This is a partnership where both of us can learn how to better ourselves in our business and also provide our workforce with great moments on and off the road,” Harper said.
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