(This photo was taken in our Lowell Terminal)
Social media is a platform that has many uses, but the most important attribute of social media websites is their ability to connect people. Most of our customers are looking for a new avenue to recruit and retain todays CDL driver with a measurable ROI. By combining online marketing with social media, KJ Media is your transportation marketing solution.
Over 60% of Truck Drivers are Online!
Benefits of Fleets Being Social
Enhanced communication - inside & outside.
Cost effective connections with drivers & customers.
Proactively engage with driver prospects.
Reduced stalled applicants and driver turnover.
Increases in driver communication & retention.
Higher levels of recruiting personnel productivity.
Social media is the perfect method for truckers to stay in contact with others, learn about the latest job opportunity and to feel valued at all times.
We can help our drivers by signing them up for the blog and also encouraging them to share content with us. We are actively pursuing several other mediums of communication with our Truckload drivers. These communication avenues include:
- A Bi-weekly 800 hotline for our drivers to access that gives information including load perspectives, truckload initiatives, and performance data (safety, service, utility, etc.)
- Driver roundtables to be performed in the field on a quarterly basis.
- Driver survey
- Blog information updated DAILY
- Addition of our Truckload fleet on myjbhunt.com.
- Newsletter (for an example, check out the ICS Newsletter on the ICS page of myjbhunt.com.
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