Our team had an eventful day as they made their way through Memphis and Tupelo. The tornado that impacted Arkansas caused more havoc in Mississippi. The traffic made a huge impact on what Rodney and Mike were able to accomplish in the early afternoon.
Our guys met up with a Swift driver who was on his way to Las Vegas. You can see a side by side comparison of our truck versus the competitor.
Rodney and Mike crossed the Georgia border late last night and should be arriving in Jacksonville very late tonight. We are thankful they narrowly missed two extremely dangerous weather events. They both talked about the power of what they saw in Arkansas when they drove through Mayflower on Sunday night. This is one example of a 1 hour delay in Muskogee paying dividends.
This blog is a good idea, but we need to drive people to JBHunt youtube channel/facebook, generate some interest. I propose a reality series where a team, or single driver is flimed over the course of a 6 month period. Some nice editing. Put it out as a series of 30 minute videos. Need to do videos that are interesting to the demographic we are targeting. Make some truck talk vids about truck maintenance and repair, do a fishing video. Showcase the life of a Woman driver in a predominantly male profession. There has to be intesting content first and foremost. Do a JBhunt driver flash mob at a TA.. ok, maybe thats going a bit far.. but a viral video could do wonders to help drive interest in this great company.
ReplyDeleteThese are great concepts....will explore. Thanks for the input!
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